New Partner for Furniture Row's Farm American Program
March 4, 2011
Furniture Row Racing, which competes on the NASCAR Sprint Cup circuit, announced today that Agro-Culture Liquid Fertilizers has joined the team as a financial partner for its Farm American program. The announcement was made during the Commodity Classic trade show at the Tampa Convention Center.
Agro-Culture Liquid Fertilizers manufactures and markets in-house formulated and branded liquid fertilizer products. Incorporated in 1983, the well-known St. Johns, Mich.-based agricultural company has worked years ahead of the industry response to the demand for environmentally friendly products. The company owns the largest fertilizer research farm in the United States dedicated to plant nutrition.
The Denver, Colo.-based Furniture Row Racing team spearheaded the Farm American program in 2010 with a special paint scheme at selected races on its No. 78 Chevrolet, driven by Regan Smith.
The Farm American program promotes the importance of U.S. agriculture, which employs directly and indirectly more than 22 million people in the American workforce. The details and schedule of the 2011 Farm-American program are still being worked out and will be announced at a later date.
"Agro-Culture Liquid Fertilizers is thrilled to have the opportunity to be involved with Furniture Row Racing's Farm American program," said Albert Bancroft, marketing communications manager at Agro-Culture Liquid Fertilizers. "The NASCAR-related program allows farmers and ranchers to tell their story. As a third generation family-owned company, we feel it is important that the story of U.S. agriculture is brought to the dinner table of the consumer.”
Bancroft added, “Being involved with Farm American we see the ability to aid producers in overcoming objections of those who do not understand. And we're also thrilled to be part of an exciting race team. It's a talented team which was evident in its seventh-place finish in the recent Daytona 500."
Joe Garone, general manager of Furniture Row Racing, was equally excited about the new partnership.
"We are proud to partner with Agro-Culture Liquid Fertilizers, a multi-generation, family-owned agribusiness whose highest priority is honoring the traditions of America's farm and ranch families," said Garone. "While we seek additional financial partners for the Farm American program, this partnership with Agro-Culture Liquid Fertilizers will always remain special since it’s the first agriculture business to join our team."
The No. 78 Furniture Row Racing team will be competing this weekend in the Kobalt Tools 400 Sprint Cup race at Las Vegas Motor Speedway.