Kenny and The Benchwarmers
March 15, 2006
Nextel Cup’s Newest Team, The no. 78 Furniture Row® Chevrolet Monte Carlo, plans to get a little help from Kenny Wallace and The Benchwarmers
HAMPTON, GA (March 15, 2006) – At this weekend’s NASCAR NEXTEL Cup Series Golden Corral 500 race at Atlanta Motor Speedway (airing on FOX at 1 p.m.), The Benchwarmers, the new comedy from Adam Sandler and Jack Giarraputo’s Happy Madison Productions and Revolution Studios, will serve as an associate sponsor of the No. 78 Furniture Row® Chevrolet Monte Carlo, which will feature the title of the film on the car’s hood.
The Benchwarmers, which will be released nationwide by Columbia Pictures on April 7, tells the story of three underdogs (Rob Schneider, David Spade and Jon Heder), once benchwarmers themselves, who form a three-man baseball team to challenge a full squad of elementary school baseball bullies. Their success leads to a high-stakes, winner-take-all game with the best kids in the state where, if they win, they will become an inspiration for every kid who has ever been a benchwarmer.
Unlike the large multi-car teams who have Fortune 500 sponsors, Team 78 is a single, independently owned team sponsored by Furniture Row®. Based on their standing, Team 78 is not guaranteed entry in the NASCAR NEXTEL Cup Series race on Sunday. This makes the Team 78 Chevrolet a “go or go home” car, and driver Kenny Wallace will have to speed his way into the Golden Corral 500 by being one of the fastest cars during Friday night’s Qualifying. Expressing the reasoning behind the sponsorship, producer Jack Giarraputo said, “It would be easy to come in and pick one of the top teams to advertise our movie, but that would go against everything the movie’s about. We wanted to show support for one of the underdogs.”The three stars of The Benchwarmers, Rob Schneider, David Spade and Jon Heder, will be on hand to lend their moral support to Team 78 to overcome the odds, as they will also serve as Grand Marshals of the Golden Corral 500. Says Wallace, "I take racing very seriously, but not myself. I love to laugh, and I think these actors and their movies are hilarious. It's great to see Hollywood involved in our sport."Revolution Studios was formed by Joe Roth in May 2000 to independently produce and finance films in partnership with Sony Pictures, Starz Entertainment Group and Fox Entertainment Group.
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