Vote For Kenny Hood
May 10, 2007
Furniture Row Racing Utilizes Unique Marketing Strategy By Showcasing
Driver Kenny Wallace on the Hood of #78 NASCAR NEXTEL Cup Car at Darlington
Denver, Co- Furniture Row Companies, owner and sponsor of Furniture Row
Racing, #78 in the NASCAR NEXTEL Cup Series, will be utilizing a unique
marketing strategy with a hood wrap that will debut at Darlington Raceway.
The hood will showcase their driver, Kenny Wallace in front of an American
The hood art was developed as a key component in a multi-tiered campaign effort to encourage fans to vote Kenny Wallace into the NASCAR NEXTEL All-Star Challenge event on May 19 at Lowe’s Motor Speedway.
In addition, the #78 hood will also feature the campaign slogan “Vote for Kenny,” and a website address www.voteinkenny.com. This web link directs fans to the www.nascar.com registration page for the contest.
After registering, fans may scroll down and select Kenny Wallace as the driver they would like to see voted into the
NASCAR NEXTEL All-Star Challenge.Furniture Row Racing’s General Manager, Joe Garone, cuts to the chase when explaining the rationale behind Furniture Row’s decision to utilize the “Vote for Kenny” hood of the car in the campaign.
“Whatever it takes to make the All-Star race,” Garone states.
The NASCAR NEXTEL All-Star Challenge event showcases race winners from the previous and current NASCAR NEXTEL Cup Series seasons, plus the winner and runner-up of the NEXTEL All-Star Challenge Open; a preliminary event for teams not qualified for the NASCAR NEXTEL All-Star Challenge event, and another NEXTEL Open driver who wins the NEXTEL Fan Vote into the NEXTEL All-Star Challenge event.
Driver Kenny Wallace has been overwhelmingly appreciative of the support from Furniture Row, the media, the SPEED Channel, and fans.
Kenny Wallace explains, "The ‘Vote for Kenny’ campaign has grown its own legs and developed into a huge deal. I am very appreciative to Furniture Row for being such a supportive sponsor by getting behind the ‘Vote For Kenny’ campaign. I don't think that many other sponsors, if any at all, would give up the hood of their racecar for a weekend to promote voting their driver into the NEXTEL All-Star Challenge. Being voted into this race would be a huge deal, not just for me, but for my Furniture Row Racing team too!"
Voting is open until thirty minutes into the NASCAR All-Star Challenge Open event on May 19th.
The winner will be announced shortly before the green flag is waved for the
ALL-Star Challenge race.
Kenny Wallace has built a reputation as one of NASCAR’s most colorful and gregarious personalities. His popularity has skyrocketed due to his TV appearances on “NASCAR Drivers: 360” and SPEED Channel’s “NASCAR RaceDay” and “NASCAR Victory Lane”.