Seeking additional sponsorship
July 5, 2007
Furniture Row Racing, #78 in the NASCAR NEXTEL Cup Series, has announced
plans to seek additional sponsorship.
Furniture Row Companies, based out of Denver Colorado, owns and exclusively
sponsors Furniture Row Racing. The organization currently operates a full-
time, stand-alone Cup team with driver and motor sport personality Kenny
Wallace behind the wheel.
Furniture Row Racing is actively seeking sponsorship to fund the #78 team
with a new sponsor. The Furniture Row Racing sponsorship will be used to
form a second team.
Furniture Row Racing is confident that a second team will provide the
additional resources required to continue to grow and develop a competitive
program. The benefits of running a second team, even in a part time
capacity, are deemed exceptionally valuable by the organization.
Due to Wallace’s wide spread popularity, a new sponsor could garner valuable
brand exposure both on and off the track.