World Vision to be Primary Sponsor at Kentucky Sprint Cup Race
World Vision to be Primary Sponsor at Kentucky Sprint Cup Race World Vision to be Primary Sponsor at Kentucky Sprint Cup Race

World Vision to be Primary Sponsor at Kentucky Sprint Cup Race

June 23, 2014

Martin Truex Jr.'s No. 78 Furniture Row Chevrolet will have a unique paint scheme for Saturday night's (June 28) NASCAR's Sprint Cup Series race at Kentucky Speedway in Sparta.

Truex's car for the Quaker State 400 will be fully wrapped in World Vision colors to create awareness for the Christian global humanitarian organization.

World Vision works with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. With programs in nearly 100 countries, World Vision provides emergency assistance to those affected by natural disasters and civil conflict, works with communities to develop long-term solutions to alleviate poverty and advocates on behalf of the poor.

Furniture Row Racing team owner Barney Visser has been a longtime supporter of World Vision. Visser witnessed first-hand how World Vision's disaster relief work saves lives when he accompanied aid workers in Indonesia during the aftermath of the 2004 Indian Ocean Tsunami.

"I have always been impressed with World Vision for its worldwide efforts during natural disasters and humanitarian work in aiding the poor and sick," said Visser. "But what I saw firsthand after the Tsunami in Bande Aceh was how truly prepared and competent World Vision workers were in one of the most horrific disasters in history. I was extremely proud of how World Vision took the lead with its disaster response team and how they executed a well-prepared emergency plan.

Visser added, "World Vision has been developing systems and processes and training people for more than 60 years. They are very good at it. Everyone I meet from World Vision in the field or in a country has been people I trust. Furniture Row Racing will be proud to showcase World Vision on the No. 78 race car and hope that more NASCAR fans take notice of this extraordinary Christian humanitarian organization."

World Vision is also looking forward to continuing the Furniture Row partnership as a means to increase awareness about its humanitarian efforts in nearly 100 countries.

"This innovative partnership with Furniture Row Racing, one of World Vision's most loyal partners, is a unique way to raise awareness and resources to fight poverty internationally and here in the U.S.," said Morris Franklin, Director of Sports & Entertainment at World Vision U.S. "NASCAR fans have big hearts, which is why we are confident children and families will be the real winners at the Quaker State 400."

To further educate NASCAR fans about World Vision, a mobile semi-truck will be on display at Kentucky Speedway. The display will take fans through a journey in the Tanzania community of Kisongo.

The Kisongo Trek is a unique, interactive experience of travel to Africa. The sights and sounds of Tanzania come to life through technology, dynamic cinematography and captivating photography. Fans will be able to hear stories about how a real life village has moved from poverty to hope through the dedicated efforts of World Vision.

To see pictures and video from the race and find out more information about the World Vision/Furniture Row Racing partnership visit: worldvision.org/racing