National Mattress Brands – Sealy, Serta, Simmons Beautyrest Join Furniture Row Racing as Associate Sponsors
February 5, 2013
Three nationally-known mattress brands – Sealy, Serta and Simmons Beautyrest will partner with Furniture Row Racing and Denver Mattress as associate sponsors during the 2013 NASCAR Sprint Cup Series season.
Each of the three mattress brands will sponsor selected races, a total of 20 during the 36-event Sprint Cup schedule. The brands will carry top billing on the rear quarter panels of the No. 78 Furniture Row/Denver Mattress Chevrolet SS driven by Kurt Busch.
The spacious Denver Mattress showrooms, which are part of the multiple-store Furniture Row Shopping Centers nationwide, carry the best of all the better brands of mattresses, including Sealy, Serta, Simmons Beautyrest and its own factory-direct line of Denver Mattresses.
“We are thrilled about having Sealy, Serta and Simmons Beautyrest coming on board to complement our Furniture Row/Denver Mattress NASCAR sponsorship,” said Dan Visser, president of Denver Mattress. “Our Denver Mattress stores allow consumers the unique one-stop shopping opportunity to compare all the better brands of mattresses. We feel strongly that the powerful and highly-visible NASCAR stage will help us convey our customer-friendly message to the mattress shopper.”
Part of the scheduled races for each of the mattress companies will be in the area of its corporate headquarters – Sealy (Trinity, N.C.) May 18 & 26 at Charlotte Motor Speedway; Simmons Beautyrest (Atlanta) Sept. 1 at Atlanta Motor Speedway; and Serta (Hoffman Estates, Ill.) Sept. 15 at Chicagoland Speedway.
“Having top-of-the-line national brands such as Sealy, Serta and Simmons Beautyrest on your race car is one more reason to get pumped up for the start of the 2013 season,” said Busch, a 24-time Sprint Cup race winner. “NASCAR fans and NASCAR competitors all need a good night's sleep and there’s not a better place to find that comfortable mattress than at a Denver Mattress store.”