DraftKings, Furniture Row Racing Announce Four-Race Associate Sponsorship Agreement
August 5, 2015
Furniture Row Racing has entered into a four-race agreement to carry the DraftKings logo as an associate sponsor on Martin Truex Jr.’s No. 78 Chevrolet.
DraftKings is the “Official Daily Fantasy Sports Partner” of NASCAR. The company has an exclusive license to develop NASCAR-branded games across the daily fantasy sports category.
The DraftKings/Furniture Row partnership will officially make its debut at this weekend’s Cheez-It 355 Sprint Cup Series race at Watkins Glen (N.Y.) International. The remaining races for the partnership have yet to be determined.
DraftKings will offer two different types of NASCAR-themed games -- a free game for casual players and paid games for avid followers. For more information on DraftKings go to: www.draftkings.com.
"We want to thank NASCAR for creating this opportunity and are looking forward to working with DraftKings as its official status affiliation with the sanctioning body," said Joe Garone, general manager of Furniture Row Racing. "DraftKings NASCAR branded games will not only increase social media and online traffic, but also enhance the sport's growing fan base. Furniture Row Racing, through its social media program, is thrilled to add a new element to its daily postings."